byChae — Ceremonial Matcha

The Story

What Started From a Love of Food Became Something Bigger.

byChae started in 2025 when David Chae, a college student in the Greater Boston area, decided to take a bet on himself. No business plan. No investors. Just a love for food, a trailer, and the belief that if you make something with care, people will show up.

They showed up.

What began as a matcha popup quickly became a community. Lines before opening. Customers who found us on TikTok driving across the city just to try a cup. Something about byChae connected — not just the matcha, but the story behind it.

Six months in, we had partnered with Remedy Place and Aesop. Built a following of over 70,000. And proved that when you pour everything into something real, people feel it.

This is just the beginning. A permanent location is coming in 2026. And we are building the biggest matcha brand in the world — together.

Ceremonial Grade

Matcha, Made Right.

Every drink starts with ceremonial-grade matcha — sourced for quality, whisked with intention, and made fresh to order. No shortcuts. No powder from a bag. Just clean, vibrant matcha the way it is supposed to taste.

Layered matcha drinks with strawberry topping

Made fresh. Made with care. Made for you.

The Community

70,000 Strong and Growing.

byChae is not just matcha. It is a community of people who show up — for the drinks, for the story, and for each other. From our first TikTok customer to the lines that wrap around the block, every cup we serve is a connection.

As Seen With

Collaborations

Aesop x byChae

Popup event collaboration with Aesop.

Remedy Place x byChae

Popup event collaboration with Remedy Place.

Interested in collaborating? Reach out on Instagram — @craftedbychae

Find Us

Where to Get byChae

byChae is a mobile popup operation in the Greater Boston area. We pop up at different locations throughout the week — follow us on Instagram for the latest schedule and real-time updates.

Follow @craftedbychae for Schedule

Current format Mobile popup / food trailer

Area Greater Boston, MA

Schedule Updated weekly on Instagram

First permanent location Coming 2026

The Founder

David Chae

David Chae founded byChae at 21 years old while still in college. What started as a first-ever financial risk — a food trailer and a dream — became one of the fastest-growing matcha brands in Boston. David builds byChae with the same philosophy behind every cup: do it with passion, do it with care, and the rest will follow.